Privacy Policy (YumFactor)

This Privacy Policy explains how we collect, use, share, and protect information when you visit or interact with yumfactor.online.

1) Information we collect

We may collect information in the following categories:

A. Information you provide

  • Contact information (e.g., name, email) if you contact us, subscribe to a newsletter, or submit a form.
  • User-generated content (e.g., comments, ratings, feedback, or messages) you choose to post or send to us.
  • Other details you choose to include in your communications.

B. Information collected automatically

  • Device and usage data (e.g., IP address, browser type, pages viewed, approximate location derived from IP, referring page, time on page).
  • Log data kept for security, troubleshooting, and site administration.

C. Information from third parties

  • We may receive aggregated/technical information from analytics, advertising, or affiliate partners (for example, attribution reporting when you click an affiliate link).

2) How we use information

We use information to:

  • Operate and maintain the Site (publish recipes, display pages correctly, keep the site stable and secure).
  • Respond to your inquiries and provide support.
  • Send newsletters or updates if you opt in (you can unsubscribe at any time).
  • Understand site performance and improve content (e.g., which recipes are most useful).
  • Detect, prevent, and address fraud, abuse, security incidents, and technical issues.
  • Comply with legal obligations and enforce our terms/policies.

3) Legal bases (EEA/UK/CH visitors)

Where applicable law (such as GDPR/UK GDPR) requires a legal basis, we process personal data based on one or more of the following:

  • Consent (e.g., optional cookies, marketing emails).
  • Legitimate interests (e.g., site security, improving content and user experience).
  • Contract necessity (e.g., fulfilling a request you submit).
  • Legal obligations (e.g., responding to lawful requests).

4) Sharing and disclosure

We may share information:

  • With service providers (hosting, security, email delivery, analytics) who process data on our behalf under appropriate safeguards.
  • With advertising partners (if we run ads) and measurement partners to deliver and measure advertising.
  • With affiliate partners for link tracking and attribution (if we use affiliate links).
  • For legal reasons (to comply with law, protect rights and safety, investigate misuse, or respond to lawful requests).
  • In connection with a business transaction (e.g., merger, acquisition, or sale of assets), subject to applicable law.

We do not knowingly sell your private messages or contact form submissions as standalone lists to third parties.

5) Data retention

We keep personal data only as long as necessary for the purposes described in this policy, including security, dispute resolution, and legal compliance. Retention periods vary depending on the type of data and why it was collected.

6) Security

We use reasonable administrative, technical, and organizational measures to protect information. However, no website or transmission method can be guaranteed 100% secure.

7) International transfers

Your information may be processed in countries other than your own (for example, where hosting providers or email/analytics services operate). Where required, we use appropriate safeguards for cross-border transfers.

8) Children’s privacy

The Site is not intended for children, and we do not knowingly collect personal data from children under the age required by applicable law. If you believe a child has provided us personal data, contact us and we will take appropriate steps.

9) Third-party links and embedded content

Recipes or articles may include embedded content (e.g., YouTube videos) or links to third-party websites. Third parties may collect data according to their own privacy policies, and we are not responsible for their practices.

Cookies & advertising

1) Cookies and similar technologies

We may use cookies and similar technologies (such as pixels and local storage) to:

  • Provide core site functionality.
  • Remember preferences (where applicable).
  • Measure traffic and performance (analytics).
  • Support advertising and affiliate tracking (if enabled).

You can control cookies through your browser settings and (where required) through a consent banner.

2) Google AdSense / EU user consent (if we use it)

If we use Google AdSense/Ad Manager/AdMob to serve ads to users in the EEA, UK, and Switzerland, Google requires publishers to use a Google-certified Consent Management Platform (CMP) integrated with the IAB Transparency and Consent Framework (TCF).
Google’s EU User Consent Policy also requires appropriate disclosures and, where legally required, consent for cookies/local storage and for collection, sharing, and use of personal data for ad personalization.
Even for non-personalized ads, cookies may still be used for purposes like frequency capping, aggregated reporting, and fraud prevention, and consent may still be required in jurisdictions covered by EU ePrivacy cookie rules.

3) Affiliate links

Some content may include affiliate links. If you click an affiliate link, the affiliate partner may use cookies or similar tracking to attribute a purchase to our link.

Your privacy rights

If you are in the EU/EEA (and in many cases for visitors globally), you may have rights regarding your personal data, including the right to be informed, access, rectification, erasure, restriction of processing, data portability, and objection.​
You may also have rights related to automated decision-making and profiling in certain circumstances.​
To exercise your rights, you can contact the controller (us) and we should respond without undue delay and generally within one month, subject to applicable law.​
You may have the right to lodge a complaint with a Data Protection Authority (DPA) if you believe your rights have been violated.​
Where we rely on consent, you have the right to withdraw consent at any time (this does not affect processing already carried out).​

Contact & policy updates

Contact us
Email: [privacy@yumfactor.online]
Address: [Full Address]

Changes to this Privacy Policy
We may update this policy from time to time by posting a new version on this page and updating the “Last updated” date.

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